"Your team of newbies is now seated around one of the tables in the War Room. Chris, the project manager for EyeSite, explains that the CEO of a very large and successful corporation is interested in having EyeSite create and manage their web site. But she won't commit until she sees proof that EyeSite can handle the job. EyeSite has created lots of web sites before, but this corporation is unique. EyeSite has nothing in their portfolio of web sites they've created that would be similar to what this Chief Executive Officer wants."
"The CEO wants to see a description the perfect web site. Chris explains that your team will search for the critical characteristics and examples of this perfect site. Then your team will create a "design grid," kind of like a chart with fill-in boxes. Down the left side of this chart will be the four to six critical characteristics of the perfect web site."
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